This summer, both China and the world experienced unprecedented high temperatures. Amidst the heat, portable air conditioners have ushered in new development opportunities. Founded in the U.S. in 2014, Zero Breeze is a quintessential American influencer camping air conditioning brand. Recommended by an existing client, Tangneng Translation established a translation partnership with Zero Breeze in May 2023.
Originating from an overseas crowdfunding campaign, Zero Breeze is an outdoor electronics brand that developed the world’s first outdoor portable air conditioner based on military-grade cooling technology. Its product, the Mark 2 AC, offers multiple modes—ultra-fast cooling, normal cooling, sleep mode, and fan mode—to adapt to different scenarios and needs, with an operation time of 3-8 hours.
In marketing, Zero Breeze first secured funding and market attention through crowdfunding. During the traffic pool building phase, it targeted the niche segment of workers exposed to prolonged high temperatures, shooting product videos in various summer usage scenarios across the U.S. and leveraging off-site communication to stimulate users’ latent demand. By showcasing a visual image of "product + person," it attracts user attention and offers up to a 15% discount on its independent website to boost conversion rates. These initiatives aim to create an entirely new product category for outdoor air conditioners.
Tangneng Translation is primarily providing Zero Breeze with translation, proofreading, and dubbing services for its Japanese official website, promotional copy, and videos. Tangneng’s signature service, English-to-native-language translation, covers over 60 minor languages across Southeast Asia, Eastern Europe, the Middle East, Northern Europe, South America, and other regions, in addition to common target languages like Japanese, Korean, German, French, Spanish, Arabic, Portuguese, and Russian. All language pairs utilize native translators of the target language to ensure pure and authentic translations that align with the reading habits and cultural customs of the target countries.
In future collaborations, Tangneng Translation is committed to serving clients with better language solutions and helping them expand into global markets.
