At the end of 2021, Tangneng Translation established a partnership with Balmain, providing English-to-Chinese translation services for its product-related materials. Through preliminary project communication, the collaboration between the two parties was carried out smoothly, and Tangneng delivered the translated documents within the client's required time frame with guaranteed quality.
About Balmain
Founded by French fashion designer Mr. Pierre Balmain, Balmain is a brand whose clients have included movie stars and royalty. Balmain's designs are centered around evening gowns, renowned for their high quality and blending of feminine delicacy and elegance. Additionally, the Balmain brand has approximately 220 licensed sellers worldwide, making it a universally recognized symbol of fashion.
Beyond fashion, Balmain also has a fragrance line. The 1947 perfume "Vent Vert" was a successful creation by Pierre Balmain, becoming a bestseller in the late 1940s and early 1950s. Subsequently, Pierre Balmain launched Jolie Madame (1953), Ivoire (1979), and Eau d'Amazonie (2006).
Balmain has also dabbled in the digital art realm. For example, it recently collaborated with Mattel, the world's largest toy company, to launch a ready-to-wear and accessories collection in partnership with Mattel's toy IP Barbie. This collection marks Barbie's first co-branded collaboration in the NFT space. Reportedly, the collection features over 50 pieces, continuing Balmain's creative director Olivier Rousteing's luxurious aesthetic established over the past decade, while incorporating Barbie's unique touch—from 1990s nostalgic Barbie logos to Pantone's co-branded "Barbie Pink" packaging.
Tangneng's Expertise in the Luxury Fashion Industry
Tangneng Translation has accumulated years of experience in the luxury fashion industry and has collaborated with all three major luxury groups, witnessing the growth of clients such as Kering's Gucci, Boucheron, and Bottega Veneta; LVMH's Louis Vuitton, Dior, Guerlain, Givenchy, and Fendi; and Richemont's Vacheron Constantin, Jaeger-LeCoultre, IWC Schaffhausen, and Piaget.
Following this collaboration with the French brand Balmain, Tangneng Translation will adhere to its mission of "Tangneng Translation+, Achieving Globalization" and continue to help clients solve language-related challenges in their globalization efforts.
