Royal Canin, a brand under Mars Group—one of the world’s largest food producers—is a leading brand in China’s premium pet food market. Tangneng Translation has collaborated with Royal Canin since 2011, primarily offering document translation and multimedia localization services.
Initially focusing on marketing materials such as press releases, product manuals, and English-Chinese translation for advertising videos, Tangneng now provides more specialized translations in canine and feline fields for Royal Canin, covering encyclopedic knowledge and clinical medicine. Tailored service solutions are offered based on different text types and purposes to meet Royal Canin’s language needs for domestic and international development.
About Royal Canin
Since 1968, ROYAL CANIN has been dedicated to tailor-made nutritional foods for cats and dogs, striving to create a better world for pets. With China’s pet market growing rapidly over the past two decades, Royal Canin, as an industry leader, continues to invest in product upgrades and digital innovation.
Upholding the philosophy of "Precision Nutrition," Royal Canin provides customized nutritional solutions based on different breeds, life stages, and lifestyles. Leveraging its own platforms like the corporate WeChat official account, it launched the "100,000 Feeding Questions" education program to popularize scientific nutrition knowledge among consumers. Collaborating with the leading digital platform Weichongyi, it has created an online-offline diagnostic and treatment ecosystem to actively drive industry digital transformation.
Additionally, Royal Canin has contributed to the broader pet industry. For example, it jointly released the 2020 China Pet Medical Industry White Paper (Consumer Report) with pet industry media "Pet Industry White Paper" and the renowned pet We Media "Mengzhua Doctor." The white paper covers research on consumption trends in pet health, medical care, and related products/services, filling data gaps in the pet consumption market and providing scientific references for readers.
Tangneng’s Expertise in Consumer Goods Translation
In the consumer goods industry, beyond serving well-known fashion brands, Tangneng Translation has provided oral and written translation services for numerous food brands over the years, including Yum! Brands, Kraft Foods, General Mills, and recent collaborations with HeyTea and Starfield Foods. In future partnerships, Tangneng will continue to deliver the highest quality language services to Royal Canin with its exceptional professional capabilities.
