Tangneng Translation and Kering Eyewear established a long-term partnership in early 2021, primarily providing legal document translation and video localization services. Through initial collaboration, Tangneng has gained client recognition and praise for its efficient and high-quality services.
About Kering Eyewear
As a leading global luxury eyewear company, Kering Eyewear has rapidly disrupted the traditional eyewear industry since its founding in 2014. Backed by the Kering Group and leveraging an exceptional portfolio of 15 luxury and lifestyle brands, it has grown under the guidance of a highly specialized team.
In March 2017, the Kering Group and Richemont announced a partnership to develop, manufacture, and globally distribute eyewear for Cartier and other Richemont brands, making Richemont one of Kering Eyewear’s shareholders.
Subsidiary to the Kering Group—a global luxury conglomerate encompassing renowned fashion, leather goods, jewelry, and watch brands—Kering Eyewear now manages 15 brands, integrating design, production, and distribution: Gucci, Cartier, Saint Laurent, Balenciaga, Bottega Veneta, Alexander McQueen, Stella McCartney, Alaïa, Courrèges, Montblanc, Brioni, Boucheron, Pomellato, McQ, and Puma.
Recently, Kering Eyewear strengthened its leadership in the luxury eyewear category by announcing a collaboration with Parisian luxury fashion brand Chloé. The first co-created collection for Chloé’s Spring/Summer 2021 line includes a variety of women’s sunglasses, frames, and selected children’s mini glasses. The new collection debuted at the Paris Optical Fair in October 2021 and was launched later that year.
Tangneng’s Luxury Industry Expertise
Tangneng has established partnerships with all three major luxury groups, including Kering. The collaboration with the LVMH Group began in 2007, providing translation services for numerous brands under its umbrella, such as Louis Vuitton, Dior, Guerlain, Givenchy, Fendi, Fresh, and DKNY. Services include written translation of product materials, training documents, websites, press releases, and internal company files, as well as interpreting for press conferences, makeup launches, and internal training sessions. Tangneng also serves multiple watch brands under the Richemont Group, including Vacheron Constantin, Jaeger-LeCoultre, IWC Schaffhausen, Piaget, and Roger Dubuis, primarily translating brand press releases, product descriptions, and legal documents.
With the continuous expansion of the global luxury consumption market, Tangneng Translation has accumulated extensive industry experience and witnessed the growth of its clients firsthand. In future collaborations, Tangneng will continue to deliver the highest quality language services to Kering Eyewear with its exceptional professional capabilities.
