On February 27-28, 2019, the 39th LocWorld World Localization Conference was successfully concluded in Kuala Lumpur, Malaysia. LocWorld is a leading conference in international business, translation, localization and global website management. It is committed to leading the development and innovation of the localization industry and promoting industry communication and cooperation.
At the conference, Fredrik Haren gave a keynote speech entitled “A Rapidly Changing World” to inspire everyone to learn and practice in their daily work, so as to acquire innovative skills.
Under the big theme of “Go global, Be Global”, the conference is divided into “Advanced Localization Management”, “Taus”, “Global Business”, “Content Management”, “Technology” and seminars. As more and more Chinese companies go out, how can they enter the international market more smoothly? How to improve brand communication and influence in the target market? How can the function of the product, the language interface of the information communication content and the means of market communication be fully internationalized? How to compete with local competitors? These are the challenges faced by global companies and the focus of research in the translation and localization industries over the past two years.
Localization experts from many internationally renowned companies such as Alibaba, Cisco, Netflix, PayPal, VMware, Adobe, etc. share the experience and knowledge in the globalization process, and have strong practical and reference significance. The mission of TalkingChinatranslation is “TalkingChina Translation + Achievement Globalization”, which aims to help more overseas companies to come in and more Chinese companies to go out and accumulate and improve solutions in localized and global service practices. Program. Recently, the Chinese page translated by TalkingChina was updated on the Japanese and English versions, and the globalization solution was also interpreted as an independent column (www.talkingchina.com).
