The following content is translated from Chinese source by machine translation without post-editing.
On September 21-22, 2017, TalkingChina Translation participated in the “The 2017 Language Industry Summit” held by ATC (Translation Company Association) in London. In the conference, Ms. Su Yang, Managing Director of TalkingChina Translation, and Mr. Kain Jagger of Lan-bridge Communications Group gave a speech on the general introduction of China's translation market and online marketing overview in the “Marketing in a Changing Environment” sub-forum. .
Although compared with the European and American markets, the market for language services in Asia is not large, accounting for less than 10% of the global market, and China is only half of the Asian market. However, with the increase of China's economic volume, the advancement of Chinese enterprises' internationalization process and the implementation of the national top-level strategy, the speed of China's language market expansion is considerable, and the demand for languages is diversified. How to strengthen with European and American counterparts Collaboration within the industry and learning from their advanced technology and management experience is a very prominent issue.
At the same time, the UK and European translation peers lack a general understanding of China, the Chinese market, and China's language service market. The distance, culture, and language barriers hinder the deep exchanges between domestic and foreign counterparts. Participants said that after listening to the speech on this topic, they learned more about China and heard the voices from their Chinese counterparts. It is also very gratifying to have a small contribution to the promotion of such communication and communication.
The agenda of the conference included a wonderful master class, keynote speech, sub-forum presentations, and other areas covering technology, sales, marketing, project management, quality management, sustainability strategy, and quality certification system. Every international exchange in the industry is extremely beneficial. Broaden your horizons, learn from experience, strengthen exchanges, and collaborate with innovation to add more fuel to the further development of TalkingChina Translation.
