On May 30, Tangneng Translation provided English simultaneous interpretation, shorthand, and consecutive interpretation services for the 2023 new product launch of Italian home furnishings brand NATUZZI.
Founded by Pasquale Natuzzi in 1959, the Natuzzi Group has grown into one of Italy’s largest home furnishings brands and a globally influential brand in the home furnishings industry. Listed on the New York Stock Exchange in 1993, Natuzzi has always remained loyal to the concepts of corporate social responsibility and environmental sustainability.
As a "creator of harmonious living," Natuzzi has been dedicated to meeting the quality of modern life and continuously creating possibilities for alternative lifestyles. In China, inspired by the brand’s Chinese pronunciation, it is affectionately known as "Na Tu Zi" (transliteration), a home furnishings elf exploring comfortable and cozy living.
At this new product launch, Natuzzi introduced its latest "The Circle of Harmony – Comfortness" series in Shanghai with its unique Mediterranean style. Many internationally renowned designers vividly interpreted the brand philosophy of "Comfort as Joy."
The style exploration project "The Circle of Harmony" was born in 2020, aiming to integrate comfort, design, beauty, and practicality. Based on this foundation, artists, architects, and designers have freely created and promoted the innovation and evolution of Natuzzi Italia. The previous series of The Circle of Harmony highlighted the functionality and sustainability of the products; this year’s Comfortness series focuses more on privacy and individuality, integrating the new concepts of Comfort and Wellness. It is a means of infusing strength and happiness and a demonstration of a comfortable lifestyle.
Tangneng Translation has accumulated years of translation experience in the home furnishings industry. Last year, it collaborated with TEMPUR, primarily providing written translation services for contract and charter documents. In 2010, Tangneng Translation became a long-term translation service provider for Elle magazine under Hearst Group. In 2018, its service scope expanded to Elle Decoration magazine, mainly translating international edition articles from multiple languages such as Japanese, French, Italian, Dutch, Swedish, and Danish into Chinese, with a small number of articles shared with the international edition translated into English.
In the future, Tangneng Translation will continue to assist in the successful completion of various translation projects with improved management processes, a professional team of translators, leading technical capabilities, and a sincere service attitude.
