On August 15, the 4th International Forum on Collaborative Innovation in China’s Language Service Industry & the 2019 Members’ Conference of Languagers was held in Guiyang.
The forum, hosted by Guizhou Mozer Cultural Co., Ltd. and co-organized by Beijing Mozer International Cultural Development Co., Ltd., brought together over 300 industry leaders, experts, scholars, universities, and language service associations from China and abroad to discuss strategies for collaborative innovation. This year’s forum focused on translation and language service innovation in the new era, addressing topics such as government-industry-academia collaboration, enhancing language service capabilities, fostering cross-sector synergy, and accelerating the cultivation of top-tier translation talent.
A highlight of the event was the keynote speech delivered by Ms. Su Yang, General Manager of Shanghai Tang’s Translation Company, on the theme of “Branding and Market Communication.” Ms. Su elaborated on the principles of brand supervision, cost, and equity, categorizing brand assets to reveal the characteristics of brand communication. She emphasized consumer-centric strategies aligned with corporate goals, offering practical insights into marketing execution.
Her speech underscored Tang’s Translation’s longstanding mission:
“To help clients build a globally resonant brand image through timely, meticulous, professional, and reliable services.”
With 17 years of refined expertise, Tang’s Translation is committed to providing localization solutions for overseas companies entering China and internationalization strategies for Chinese enterprises going global. Its three flagship services—marketing translation, native-language translation (EN<>other languages), and interpretation—have established a differentiated brand influence. Collaborations with over 100 Fortune 500 companies’ marketing and communications departments further solidify its leadership in market-driven translation, deepening its understanding of branding and global outreach.
Branding and marketing are not superficial—they reflect a company’s long-term strategy. A brand’s value grows with its societal impact, embodying its worldview and values. At Tang’s Translation, the brand is nurtured across all stakeholders—clients, linguists, and partners—guided by core values:
Integrity, Collaboration, Innovation, Professionalism, and Value Creation.
This commitment to a trusted, professional brand image remains unwavering—past, present, and future.
In today’s unprecedented cross-cultural landscape, China’s translation industry includes nearly 10,000 companies, with the top 10 LSPs generating $350 million in revenue. As a Top 10 Most Influential Translation Brand in China and a Top 30 Asia-Pacific LSP, Tang’s Translation collaborates with peers to build differentiated service brands, leveraging niche expertise to foster a healthier, more orderly industry.
