Under Armour is an American sports equipment manufacturer. It entered China in 2011 and has set up 164 stores, as well as official flagship stores on Tmall and JD.com. Its headquarters in China is located in Shanghai.
Since 2015, TalkingChina has formally established a cooperative relationship with UA, providing translation services for its products, publicity, copywriting and website content, etc. Based on UA's unique position in the sports equipment sector and the concept of marketing, TalkingChina has developed a perfect language database for it, to translate any product update in a novel style on the basis of accuracy, providing a solid backing for the development of UA in the Chinese market. So far, the cooperation between TalkingChina and UA has reached 2 million words, and we will continue to work together for greater visions.
