The following content is translated from Chinese source by machine translation without post-editing.
On April 25-26, 2019, Ms. Su Yang, Managing Director of TalkingChina Translation, participated in the 8th China Aviation Value-added Revenue and Commodity Marketing Summit Forum held in Shanghai in 2019.
With the development of digital development, airlines' auxiliary income (Ancillary Revenue) and merchandising (Merchandising) are entering a new era. All major airlines are exploring ways to provide personalized products, services and experiences in a variety of innovative ways to meet the diverse needs of travellers, thereby enhancing passenger satisfaction and loyalty and increasing the income of the airline's auxiliary operations. More than 200 domestic and foreign airlines, OTAs, technology suppliers, consulting companies and other industry experts at this summit focused on every step of the passenger journey - booking, pre-trip, airport, in-flight, arrival and after-travel - Their future marketing and retail plans and visions, around the new technology, digital retail, on-board WIFI, personalized experience, PSS, big data, passenger loyalty program, NDC and other hot topics, for the development of the industry and promote multi-party cooperation and mutual benefit Win the platform and offer advice.
TalkingChina Translation is the successful bidding service provider for Air China, China Southern Airlines and China Eastern Airlines. The cooperation department of Air China is the Chamber of Commerce and Commerce of the Commercial Committee. The target languages of the translation are English, Japanese, Korean, Taiwanese, German, French, Italian, Portuguese, Spanish, and Russian. The cooperation department of China Eastern Airlines is the R&D center. The content of the work is the translation of the training materials; the cooperation department of China Southern Airlines is also the e-commerce department. The main translation contents include counter upgrade, company profile, on-board Internet access, privacy policy, overweight baggage, limited time ticket purchase, China Southern Airlines NDC partner access guide, EMG re-opens the operation manual, Smart Service system product manual, on-board product and service use agreement, overseas travel center documents, overseas promotion copy, general conditions for the use of domestic transport individual fare, and branch line freight rate management regulations. The translation language involves Zhonghe Ying, Fan, Japan, Korea, Netherlands, France, Russia, Spain, Germany, Portugal, Italy, Thailand, Vietnam, Turkey, Arabia, Myanmar, Nepal, Indonesia, Tajikistan, Kazakh Kyrgyz, Azerbaijan, Turkmenistan. Translating in 26 languages including Georgia, Iranian Persian and Uzbek.
Therefore, the most important starting point for TalkingChina Translation Company to participate in this summit is to learn more about the latest developments in the domestic aviation industry in marketing, e-commerce, customer relations and experience, products and operations, so as to better serve the three major airlines. And more airlines and aviation companies are better to go out and do the appropriate translation services. In recent years, domestic airlines have developed more international routes and more foreign passengers. In addition to international routes and capacity growth, they are in all aspects of overseas aviation infrastructure construction, aviation manufacturing and aviation services. The layout has become a prominent feature of this round of Chinese companies going outward.
Chinese companies go out, good translation and language services should go ahead. TalkingChina Translation is more responsible as a major translation service provider in the aviation industry. By providing better multilingual mother tongue services, the internationalization of Chinese aviation companies is also " Fly out" empowerment!
